Privacy Policy

The European Union General Data Protection Regulation (GDPR) is a data privacy regulation that applies to all companies processing and holding the personal data of data subjects residing in the European Union. This article outlines our privacy policy and describes the GDPR compliance status of Seahorse automation. If your company needs to ensure it is GDPR compliant, it also needs to ensure its providers are also GDPR compliant. Seahorse Automation is GDPR compliant and strictly enforces the regulations to protect the user data we store.

Seahorse Automation Ltd is registered in England and Wales under company number 07949794. This Privacy Policy and Cookie Notice incorporates all Seahorse Automation Ltd business interests.

The term ‘Seahorse Automation Ltd’ [‘Seahorse’, ‘Seahorse Automation’, ‘we’ or ‘us’] refers to the business whose registered office is 17 Merton Road, Basingstoke, Hampshire RG21 5UA.

Seahorse operate the following websites: www.seahorseautomation.com

 

Data Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Our systems use data encryption and password protection for maximum security.

If under any circumstances you are unsure about the security of our website or your private information, please send us an email to data.protection@seahorseautomation.com.

 

GDPR Compliance

The following principles are complied with when processing personal data:

• Data is processed fairly and lawfully
• Data is processed only for specified and lawful purposes
• Processed data is adequate, relevant and not excessive
• Processed data is accurate and, where necessary, kept up to date
• Data is not kept longer than necessary
• Data is processed in accordance with an individual’s consent and rights
• Data is kept secure
• Data is not transferred to countries outside of the European Economic Area (‘EEA’) without adequate protection

Lawful Basis of Processing Data

The lawful basis of processing of data will always be determined prior to any data being processed. Seahorse automation processes personal data under one, or more, of the following Lawful Bases:

• Consent – the individual has given their Consent to the processing of their personal data
• Contractual – processing of personal data is necessary for the performance of a contract to which the individual is a party, or for Seahorse automation to take pre-contractual steps at the request of the individual
• Legal Obligation – processing of personal data is necessary for compliance with a legal obligation to which Seahorse automation is subject
• Legitimate Interests – processing of personal data is necessary under the Legitimate Interests of Seahorse automation or a Third Party, unless these interests are overridden by the individual’s interest or fundamental rights

 

Type of Personal Data Being Processed

The type of personal data being processed may include:

• Name
• Address
• Email address
• Job Title
• Telephone number
• Business name
• IP address
• Demographic information such as postcode

 

How Personal Data is collected

Personal data is obtained from one or more of the following:

• Visits and use of the above Seahorse automation websites, and Company Portals
• Use of Seahorse automation’s social media
• Use of Google Analytics
• Attendees of corporate seminars and webinars
• Subscribers to Company updates
• Parties entering into agreements with Seahorse automation
• Requests for information about products and services offered by Seahorse automation, and/or quotes
• Employment enquiries

 

Why Personal Data is collected

Personal data is collected to provide legitimate business services which include:

• For Marketing purposes
• For us to review and reply to your enquiry
• To provide an opinion for a service you have requested
• To meet our statutory monitoring and reporting responsibilities
• To handle and communicate orders, billings and payment, delivery of products and services
• To improve Seahorse automation’sproducts and services offerings

However, where indicated, some of the information is optional and you can choose not to complete.

 

How Personal Data is used

Personal data may be used to:

• process orders, process a request for further information, to maintain records and to provide pre and after-sales service.
• pass to another organisation to supply/deliver products or services you have purchased and/or to provide pre or after- sales service;
• carry out our obligations arising from any contracts entered into by you and us;
• carry out security checks (this may involve passing your details to our Identity Verification partners, who will check details we give them against public and private databases – this helps to protect us from credit risk and both you and us from fraudulent transactions);
• comply with legal requirements;
• assist third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use our site and issuing our emails for us;
• seek your views or comments on the services we provide;
• notify you of changes to our services;
• send you communications which may be of interest to you. These may include information about product updates, newsletters, events, webinars;
• inform you of various promotions, goods and services that may be of interest to you. You may be contacted by post, email, telephone, SMS or such other means with carefully selected marketing communications we deem relevant to send to you in the legitimate interests of Seahorse automation as an IT service provider. Each marketing communication sent to you by us will provide you with the option to unsubscribe and manage your data profile and communication preferences from Seahorse automation at any time;
• process a job application;
• create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

 

Where Personal Data is Stored

If a web form is completed on any of the above websites, information is stored on the Company’s CRM system. Previous browsing history on the Seahorse automation websites is available to our employees only to determine your interests in order that Seahorse automation can engage with you more effectively and improve our site. If Cookies are switched-off then your previous browsing history is no longer available to Seahorse automation (See “Cookies” below). If you do not wish for us to have your personal information, please do not fill out any of the web forms on these sites.

As part of any services offered via the Seahorse automation websites, the information you provide may be transferred to countries outside the European Economic Area (‘EEA’) i.e. our servers, or third party servers that are used to provide Seahorse automation services, that are located in a country outside the EEA. By submitting your personal data, you consent to the transfer, storage and/or processing of your data wherever it be stored. However, if your data is transferred outside the EEA, steps will be taken to ensure appropriate security measures are in place to ensure your privacy rights continue to be protected as outlined in this Policy.

 

How long Personal Data is stored

We review our retention periods for personal data on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold personal data on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Please review our data retention policy for full details. Email data.protection@seahorseautomation.com to request a copy.

 

Who has access to Personal Data

Only Seahorse automation employees are granted access to customer data. This is ensured by the use of strict operational processes and procedures.

Staff are trained on security systems and relevant processes and procedures which are reviewed regularly for ongoing effectiveness and suitability for purpose. All employees are kept up-to-date on the Seahorse automation security and privacy practices. Employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure that customer information is protected.

All IT systems are kept in a secure environment with appropriate access control.

Non-sensitive details (your email address and other requested information) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

We will not sell or rent your information to third parties.

Third Party Service Providers working on our behalf:

We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf. However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service.

Third Party Product Providers we work in association with:

We work closely with various third party product providers to bring you a range of quality and reliable products and services designed to meet your needs. When you enquire about or purchase one or more of these products, the relevant third party product provider will use your details to provide you with information and carry out their obligations arising from any contracts you have entered into with them. In some cases, they will be acting as a data controller of your information and therefore we advise you to read their Privacy Policy. These third party product providers will share your information with us which we will use in accordance with this Privacy Policy.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party including for a merger, acquisition, divestiture, or similar transaction or as part of any business restructuring or reorganisation.

We may also further transfer data if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to law enforcement. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

 

Individuals’ Rights

Your rights relating to GDPR are enforced and include the below:

• Right to be informed: we clearly inform our customers about the data we collect and how we will use that data
• Right of access: you can contact us to obtain access to your personal data that we store
• Right of rectification: simply contact us and we’ll update our records
• Right of erasure: you can also contact us at any time and we’ll handle your erasure queries
• Right to restrict processing: we don’t process the data of our customers (or our customers end-users)
• Right to data portability: our users may contact us anytime if they would like an export of their data
• Right to object: we handle all requests on this matter from our customers
• Right not to be subject to automated decision-making including profiling: we don’t do that (and never will)

The accuracy of personal data is imperative. We aim to keep it updated at all times. The personal data we hold on you is available upon request by contacting data.protection@seahorseautomation.com. You can request that your data is updated and/or deleted at any time, unless Seahorse automation can justify that it is retained for legitimate business or legal purpose. When updating your personal data, you may be asked to verify your identity before your request can be actioned.

You can change your marketing preferences at any time by emailing data.protection@seahorseautomation.com, or by clicking on the “Unsubscribe” link at the bottom of any of Seahorse automation e-shots.

 

Links to other websites / from other websites

Seahorse automation websites may contain links to other websites run by other organisations. Seahorse automation Privacy Policy only applies to Seahorse automation’ websites and you are encouraged to read the Privacy Statements on the third party websites that you visit such as Google. Seahorse automation is not responsible for the Privacy Policies and practices of other websites even if they were accessed via a Seahorse automation website. Equally, if you link to a Seahorse automation website from a third party site, Seahorse automation is not responsible for the Privacy Policies and practices of that third party site.

 

Children – 16 or Under

We do not offer services to children under the age of 16.

If you are aged 16 or under‚ please get your parent/guardian’s permission before making contact and/or providing us with personal information.